Venus Steps

We provided a full-service brand transformation for the premier footwear brand, Venus Steps. Our comprehensive partnership included:

  • Brand Identity & Strategy: Designing their new global Brand Book, developing a high-fashion identity, and establishing the "Authentic Wedding Collection" as a core brand icon.

  • Global Creative Campaigns: Art directing and producing outstanding photoshoots in international cities, including Paris, Cape Town, and Chicago.

  • Performance Marketing & PR: Driving brand prestige through event sponsorships and securing widespread media coverage in Vogue, Harper's Bazaar, and the Times of India.

Creating a Brand Icon

Every great brand needs a signature product. We identified and elevated the "Authentic Venus Steps Wedding Collection" as the key brand icon. This collection was strategically positioned to embody the brand's heritage and future, anchoring communications and driving sales.


 
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Project Archive - Visual Stories

The Chicago Edit

This is The Chicago Edit—a collection curated for the pace and power of the city. We captured this story in the heart of downtown, playing with reflections in steel and glass to create a campaign that is as polished, sharp, and modern as the city itself.

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The Chicago Grid

This campaign captures the energy of the metropolitan woman. Set against the iconic vertical lines of the Chicago grid, it’s about a powerful stride and a style that commands attention, designed for the woman who owns the

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The Cape Town Duality

This campaign explores the stunning duality of Cape Town. We embraced a story of contrasts, setting the collection against both the raw, windswept beauty of the coast and the vibrant, electric energy of the city streets. This was a collection built for versatility, proving that true style thrives in any environmen

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Natural & Urban

This campaign explores the stunning duality of Cape Town. We embraced a story of contrasts, setting the collection against both the raw, windswept beauty of the coast and the vibrant, electric energy of the city streets. This was a collection built for versatility, proving that true style thrives in any environment.

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The Parisian Edit

A curated collection of style inspired by the City of Light. This edit captures the timeless elegance and effortless chic of Parisian fashion, set against the city's most iconic and romantic backdrops.

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